INTERNATIONAL MHEG ASSOCIATION IMPALA ANNOUNCES FOUR NEW MEMBERS
February 08, 2008
London, UK – 8th February 2008 – IMPALA, the International MHEG Promotion Alliance, is pleased to announce four new supporter members: Ensequence, TVonics, ALi Corporation and Zinwell.
“IMPALA goes from strength-to-strength alongside the MHEG market it represents. These companies joining will of course help with the process of continuing to expand the market and increase knowledge about the technology’s real-world capabilities,” says Giri Valliappan, Director of Market Development, IMPALA.
“MHEG-5 has proven itself as the most successful interactivity standard for digital TV with more than 20 million deployments in six years. It is easy to use and affordable thanks to the fact that it requires very little more system resources. MHEG-5 is also a scalable and flexible technology that is continuously being expanded in its capabilities. TVonics currently supplies Freeview set-top boxes and digital TV recorders and plans to supply a full range of Freesat products and IDTVs with MHEG-5 technology in 2008,” says Alp Somyurek, VP of Sales and Business Development, TVonics.
Originally developed and standardised by ISO in the mid-1990s as part of the DAVIC effort to support interactivity and navigation for video-on-demand services, MHEG-5 has achieved significant success on the UK’s Freeview DVB-T platform with over 23 million receivers* deployed using UK Profile 1. The latest version is also an ETSI standard. It is now also deployed in New Zealand and has been specified by TVB in Hong Kong.
Roger Demuth, VP European Business Development, Ensequence says, “MHEG-5 provides a true standardisation of technology across multiple geographies therefore simplifying the creation of dynamic interactive TV experiences with Ensequence software.”
May Wang, spokesperson, ALi Corporation, concludes, “As a leading global STB chipset and solution provider – including MHEG-5-based products – it was a natural step for us to join IMPALA to assist in the further growth of the use of the technology.”
The founder members of IMPALA are Strategy & Technology (S&T), Cabot Communications and EchoStar Europe.
*Source: Ofcom Digital Television Report, Q3 2007.
About ALi
Corporation
ALi Corporation is the world's leading supplier
of integrated circuits for PC, multimedia, and
portable peripheral applications. ALi Corporation
has further expanded into the consumer electronics
market, with product offerings including STB and
personal multimedia Audio/Video solutions. Information
about ALi Corporation is available at http://www.ali.com.tw
About IMPALA (International MHEG Promotion Alliance)
IMPALA is a newly formed association of software manufacturers and supporters who are engaged with the use of MHEG. IMPALA, founded by Strategy & Technology (S&T), Cabot Communications and EchoStar Europe, promotes the use of the MHEG-5 interactive TV standard outside the UK for public service broadcasters in terrestrial, satellite or cable; wherever the use of low cost iTV technology is a benefit. For further information see http://www.impala.org
IMPALA contact:
Giri Valliappan
Tel: + 44 (0)7736 068 888
giri@impala.org
Press contact:
Joss Armitage
Manor Marketing
Tel: + 44 (0)208 678 8115
joss@manormarketing.tv
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